The goal was to market The Bond on Yonge to registrants who were likely to convert to buyers in the Greater Toronto Area.
02 — Creative process
The campaign was designed to appeal to trendy working professionals and upbeat young families who wanted to achieve modern, affordable luxury with endless amenities at their fingertips.
03 — Results
With a mixed media approach, the entire development was sold out within 6 months of the campaign launch date.
